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Fighting Food Waste & Loss at CRUST Group


As Chief Marketing Officer of CRUST Group (food tech startup on a mission to fight food waste by upcycling food waste and loss into unique beverages for corporate partners in food service and retail), Shen oversees the direction and management of the company’s overall sales and marketing strategy in Singapore and Japan with an aim to empower both consumers and businesses to fight food waste & loss and consume more consciously.

Shen is currently promoting her book titled “Hungry for Disruption: How Tech Innovations Will Nourish 10 Billion By 2050”, which provides a futuristic vision for embracing the scientific and technological advances in food for the coming decades. The book explores how breakthrough innovations in smart agriculture, farming systems, genomics, cellular agriculture, and food waste management will play a key role in the future of food and agriculture.

Shen does book talks and corporate workshops on the future of food and agriculture.

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